GoWP Pricing: Full Breakdown of Every Plan

GoWP plans run $0 to $99 per month per site. The Pro plan at $39 per month covers core WordPress maintenance — automated updates, daily backups, security scans, and malware cleanup. White label is a flat $49 per month per agency add-on, not a per-site charge.

GoWP significantly changed their model in 2026. They are now an AI-first platform where "AI edits" — content changes made by an AI editor you review and approve — are the primary differentiating feature between plans. This is a meaningful shift from their previous agency-focused pure maintenance positioning.

Prices checked live on gowp.com/pricing/ in November 2026. For a head-to-head feature compare of WPOPS vs GoWP, see our dedicated comparison page.

GoWP Plans and Pricing

Free — $0 per month per site

A genuine free tier for basic monitoring and limited editing.

What is included:

• 5 AI edits per month

• Monthly AI visibility audit

• Uptime, domain and SSL monitoring

• 1 manual update per month with visual checks

What is not included:

• Automated updates

• Daily backups

• Security scans

• Malware cleanup

• Helpdesk support

• Client reports

The free plan is useful for monitoring a site you manage yourself and want basic alerts on. It is not a maintenance plan in the traditional sense — one manual update per month leaves most sites underserved for plugin update frequency.

Pro — $39 per month per site

The main maintenance plan. This is where GoWP becomes a genuine maintenance service.

What is included:

• Everything in Free

• 15 AI edits per month

• Automatic updates with visual checks

• Daily backups with 90 days of history

• Daily security scans and malware cleanup

• Helpdesk support from a real person

• Weekly or monthly client reports

At $39 per month, GoWP Pro is one of the lower price points for a plan that includes automated updates, daily backups, and malware cleanup with human support. The visual checks on updates — where the system checks for visible changes after applying an update — add a layer of quality control that basic automated update tools do not have.

What is not included:

• Staging environment

• Human edits (content changes made by a person)

• Full white label — custom domain, sending identity and no GoWP branding (a separate add-on; agency logo, name and brand colour are free)

Business — $99 per month per site

Adds hands-on human editing to the Pro maintenance stack.

What is included:

• Everything in Pro

• 50 AI edits per month

• 5 human edits per month

What a human edit means: a task of about 30 minutes or less — updating holiday hours, adding a team member to an About page, posting an article you supply, swapping a banner. It does not include custom development, full page builds, or content creation.

White Label Add-on — $49 per month flat per agency

This is GoWP's most distinctive pricing feature. White label is a flat $49 per month for the entire agency — not per site. For an agency on the Pro plan managing 10 client sites, the total cost is $390 per month for maintenance plus $49 for white label branding — $439 per month for 10 sites with branded reporting.

What white label includes: your own branding across the client-facing experience — your domain, your emails, your helpdesk replies, and your report branding. Your agency logo, name and brand colour are free on every GoWP agency workspace; the $49 add-on covers the custom domain, your own sending identity and removing 'powered by GoWP'.

What Changed in 2026

GoWP's 2026 model is meaningfully different from their previous offering.

Previously, GoWP was positioned primarily as an agency-focused maintenance and content editing service. Their plans were structured around white label maintenance with content editing as an add-on.

The current model centres on AI edits — content changes requested in natural language, reviewed by you, and published with one click. The maintenance (updates, backups, security) remains, but the AI editing capability is now the primary differentiating feature between tiers.

For buyers who primarily want WordPress maintenance and do not need AI-assisted content editing, the Pro plan at $39 per month delivers the core maintenance stack at a competitive price. The AI editing features are a bonus rather than the reason to choose GoWP for maintenance specifically.

The Gotchas

No staging environment on any plan

GoWP does not include a staging environment on any of their current plans. GoWP creates a restore point before each update run, then visually compares key pages and can roll back an update that causes a visible problem. That is useful, but it still happens on the live site: there is no separate staging copy where updates are tested before production.

AI edits have a monthly limit and cost extra

The Pro plan includes 15 AI edits per month. Additional AI edits are $30 per 10 edits. If your site needs more than 15 AI-assisted content changes per month, costs add up. The Business plan at $99 includes 50 AI edits — more appropriate for active content sites.

White label is per agency not per site — but that can work against you

The flat $49 per month white label add-on is excellent value for agencies managing multiple sites. For a solo freelancer managing 2–3 client sites, $49 for white label on top of $39 per site is a higher percentage overhead than it would be for an agency at scale.

Human support requires Pro

The free plan has no helpdesk support. If something goes wrong on a site on the free plan, you are handling it yourself. Human support is included from the Pro plan upward.

Who GoWP Is Best For

GoWP Pro at $39 per month is one of the better-value maintenance plans at this price point — automated updates with visual checks, daily backups, malware removal, and human support in one plan.

GoWP is particularly well-suited for agencies managing multiple client sites who want white label at a flat monthly rate rather than per-site white label pricing. At 5+ client sites on Pro, the total cost with white label ($39 × 5 + $49 = $244 per month) is competitive with alternatives.

GoWP is less well-suited for individual site owners who primarily want staged update testing — the absence of a staging environment is the main gap in the current lineup. See our GoWP alternatives roundup if you are comparing other providers, or our WP Buffs pricing breakdown for another major competitor's plan structure.

How GoWP Pricing Compares

Prices checked November 2026. Verify current pricing on each provider's site before purchasing. A WordPress care plan from WPOPS starts at $49/month, with staging on the WPOPS Perform plan from $59/month.

Frequently Asked Questions

How much does GoWP cost per month?

GoWP plans run $0 to $99 per month per site. The free plan covers basic monitoring and 1 manual update per month. Pro is $39/month with automated updates, daily backups, security scans, and malware cleanup. Business is $99/month and adds 5 human edits per month. White label branding is a flat $49/month per agency add-on. Prices verified on gowp.com/pricing/ in November 2026.

Does GoWP include staging?

No. GoWP does not include a staging environment on any of their current plans. They create a restore point before each update run, apply updates with visual checks, and can roll back an update that causes a visible problem — but updates still go live before being tested on a separate copy of the site. If staged update testing is a priority, WPOPS includes staging from $59/month on the Perform plan.

What are GoWP AI edits?

AI edits are content changes you request in natural language, reviewed by you, and published with one click. The AI editor can make changes across multiple pages in one edit. The Pro plan includes 15 AI edits per month, Business includes 50. Additional edits are $30 per 10. Support questions do not count against your AI edit allowance.

Does GoWP include malware removal?

Yes. Daily security scans and malware cleanup are included on the GoWP Pro plan ($39/month) and Business plan ($99/month). They are not included on the free plan.

How does GoWP white label pricing work?

GoWP white label is a flat $49 per month per agency — not per site. This covers your own branding across the client-facing experience: your domain, your emails, your helpdesk replies, and your report branding. It works on any site plan. For agencies managing multiple client sites, the flat fee makes GoWP white label more cost-effective than per-site white label pricing. Your agency logo, name and brand colour are free on every GoWP agency workspace; the $49 add-on covers the custom domain, your own sending identity and removing 'powered by GoWP'.

Is there a cheaper alternative to GoWP?

GoWP Pro at $39/month is already one of the lower price points in the category for a plan that includes automated updates, backups, and malware cleanup. WPOPS Care starts at $49/month with staging available from $59/month — slightly higher entry price but with staging included at a lower threshold than most alternatives. See our GoWP alternatives comparison for a full breakdown.

By Manny — Founder, WPOPS