Agency program
Your clients need WordPress maintenance. You don't need to be the one doing it.
WPOPS operates as your invisible technical team — handling updates, backups, security, and uptime under your brand. Your clients see your reports, your communications, and your name. They never see ours.
White label maintenance starts at $79/month per site. No contracts. Agency onboarding in 48 hours.
At 10 sites
$700–$1,200
monthly margin with zero hours of your team's time on maintenance ops
WPOPS cost: $790/mo · Typical agency billing: $1,490–$1,990/mo
Revenue model
This is what most white label providers don't publish. Here's what the numbers actually look like.
| Sites | WPOPS cost | Agency billing | Monthly margin |
|---|---|---|---|
| 5 sites | $395/month | $750–$1,000/month | $355–$605/month |
| 10 sites | $790/month | $1,490–$1,990/month | $700–$1,200/month |
| 25 sites | $1,975/month | $3,725–$4,975/month | $1,750–$3,000/month |
Illustrative range based on $149–$199/month client billing vs $79/site WPOPS cost
Most agencies bill their clients $149–$199/month for WordPress maintenance. At $79/month cost, that's $70–$120 clear margin per site per month — before you've touched the account.
At 10 sites, that's $700–$1,200 in monthly recurring revenue that requires zero hours of your team's time.
The White Label + Edits plan at $89/month includes monthly development edit hours — allowing you to bill clients $199–$249/month for a fully-managed service including content changes.
Fit
You already have clients on SEO or ads retainers. Their WordPress sites need maintaining — and every hour your team spends on plugin updates is an hour not spent on what actually drives results. White label maintenance adds a recurring revenue line on top of what you already deliver, with zero operational overhead on your end.
You build websites. Clients assume you maintain them. Without a maintenance partner, you're either doing it yourself at cost, or saying no and losing the relationship. White label maintenance lets you deliver ongoing value after every build — without becoming a sysadmin.
You're managing 5–15 client sites and maintenance is eating your evenings. White label lets you hand off the operational work, scale your site count without scaling your hours, and build the kind of recurring revenue base that makes your business sellable. Many start with our wordpress care plans before moving to full white label.
Your team builds. Maintenance is a distraction from build work. White label outsourcing keeps your developers on billable project work while your clients stay covered.
Deliverables
Everything below happens under your brand. Clients see your name, your reports, and your communications — never ours.
Monthly reports sent in your agency's name covering everything done that month — updates applied, backup status, uptime, and security scan results. Report cadence and format can be adjusted per client.
Every plugin, theme, and core update is tested on a staging copy of the site before touching the live environment. If an update breaks something on staging, it doesn't reach your client. On Perform plans and above.
Every site backed up daily to off-site storage. We verify restores — not just run scheduled jobs. If a restore is ever needed, it works.
Immediate alerts if a site goes down. We get the notification before your client does.
Firewall rules, login protection, and regular malware scans on every site. If malware is found, remediation is handled — under your brand.
We never contact your clients directly. All communication goes through you. We brief you; you brief them.
We sign NDAs for agencies that require them. Your client relationship is yours.
We work within your preferred communication channel — Slack workspace or email. Updates, incident reports, and monthly summaries delivered wherever your team works.
The $89/month plan includes monthly development edit hours — content changes, image updates, new service pages. Billed to your clients, delivered by us, invisible to them.
Onboarding
Share access to the first site and tell us your preferred reporting format, communication channel, and any client-specific notes. We complete a full baseline audit within 24 hours — plugin versions, security status, backup configuration, performance baseline. You get the audit report. Your client doesn't see anything yet.
We configure daily backups, uptime monitoring, security hardening, and staging environment. First maintenance window is scheduled during your client's low-traffic hours — typically weekday nights. No client-facing changes or communications happen without your sign-off.
Updates run on your agreed schedule. Monthly reports go out in your name. Any issues — plugin conflicts, uptime drops, security flags — are triaged and resolved before you hear about them unless escalation is needed. You receive a monthly summary of everything done.
Quarterly check-in to review site health trends, flag any sites that need plan upgrades, and adjust reporting or workflow preferences. Most agency partners run for years without needing to change anything.
Incidents
This is the question every agency buyer has and most providers don't answer directly.
If a client site goes down at 2am:
You get the alert
Uptime monitoring notifies us immediately. We notify you. Your client does not receive direct contact from WPOPS.
We triage within 1 hour
Identify whether it's hosting, plugin, theme, or security. Most issues are resolved before your client wakes up.
If a restore is needed
We pull from the most recent daily backup. Typical restore time is 30–60 minutes depending on site size.
You get a full incident report
What happened, what we fixed, what we've done to prevent recurrence. Forward it to your client in your own words, or use ours as a template.
Malware and hacking incidents
We handle full remediation under your brand. Client never knows the site was compromised unless you choose to tell them.
What's covered
All maintenance-related failures, plugin conflicts, malware, uptime incidents.
Billable extra
Custom development work triggered by a third-party platform change (e.g. payment gateway API change requiring dev work).
Outcomes
Boutique design studio · UK
Added WPOPS white label after losing two clients to agencies that bundled ongoing support. Within 60 days they had 8 client sites on white label plans, adding $960/month in recurring revenue. Their team now spends zero hours on maintenance.
+$960/mo recurring
Duration: 14 months
6-person agency · US
Was spending 8–10 hours per month across their team on ad-hoc maintenance requests. After moving all client sites to WPOPS white label, that dropped to under 30 minutes per month for coordination.
$2,100/mo from maintenance
Duration: 22 months
Freelance developer
Wanted to stop losing evenings to maintenance. White label freed 6+ hours per month immediately. Two clients upgraded to the edits tier within 90 days adding an additional $300/month in margin without additional work.
6+ hrs/mo saved
Duration: 90 days to upsell
Agency playbook
The timing of the conversation matters more than the pitch.
Retainers pitched at website handover convert at 40–60%. The same pitch made 90 days later converts at 10–15%. The client is most receptive at the moment they've just invested in their site and most aware of what could go wrong.
"This keeps your site running. Without it, one bad plugin update could take your site offline during your busiest period." The cost of an emergency repair or lost revenue from downtime always exceeds the maintenance retainer.
Emergency WordPress fixes cost $300–$1,500. Downtime during a campaign costs more. A $149/month maintenance plan is easy to justify against either scenario.
"We include ongoing maintenance on all our builds now. It's [your price]/month and covers updates, backups, security monitoring and uptime. Want me to add it to your invoice?"
FAQ
We handle full malware remediation under your brand. Clean-up, security hardening, and a post-incident report — all delivered to you, not your client. You decide what and how to communicate to them.
Yes. You can have some clients on basic maintenance-only coverage and others on full staging + edits plans. We invoice you per site at the plan level. You price to your clients however you choose.
Never without your explicit permission. All communication goes through you. We don't know your clients — we know you.
Critical issues — site down, checkout broken, active hack — are triaged within 1 hour. Routine requests are handled within 24 hours. Emergency support is included on all plans.
Yes. We can join your Slack workspace as an external partner, work within your preferred channels, and deliver all updates, reports, and incident alerts there. Email handoff is also available.
No contracts on any plan. If a client site leaves, we stop billing at the end of the current month. No cancellation fees, no lock-in.
Yes. We sign NDAs for agencies that require them before accessing client sites. Contact hello@wpops.net to arrange this before onboarding.
Yes — most agencies start with 1–3 sites, confirm the workflow and reporting meets their standard, then move their full roster across. There's no minimum commitment.
Plans from $79/month per site. No contracts. Agency onboarding in 48 hours.