Website Development
Most development agencies build your site and move on. You get a handover document, a login, and a phone number that takes three days to answer when something breaks six months later. WPOPS works differently. Every WordPress site we build transitions directly into ongoing maintenance — same team, same codebase, no handoff. We build it, we keep it running, and when something needs changing, it happens without a new project brief and a two-week wait.
Reviewed by Manny, Founder of WPOPS
94 PageSpeed avg
Performance budgets from day one — our clients average 94 PageSpeed scores, then transition straight into ongoing care.
See real resultsWhat we build
Business sites, WooCommerce, hospitality, membership, publishers, rebuilds, and white-label agency delivery — all on WordPress.
Clean, fast WordPress sites for service businesses, consultancies, professional firms, and local operators who need a credible online presence that generates enquiries. Built for performance from the first line of code — not retrofitted for speed after launch. Every build includes SEO foundations: clean URL structure, schema markup, sitemap, and Core Web Vitals optimisation before the site goes live.
eCommerce builds on WooCommerce — product catalogue architecture, checkout flow, payment gateway integration (Stripe, PayPal, local processors), and the performance work that keeps a WooCommerce store fast under real traffic. We build for conversion and for scale: category structures that support hundreds of products, product schema that earns rich results in Google, and checkout flows that don't leak customers at the payment step.
Your website is your highest-margin booking channel — if it's built to convert. We build WordPress sites for hotels, boutique resorts, and hospitality businesses that are fast, visually strong, and structured to push direct bookings ahead of OTA traffic. Integrated booking engines, room-type landing pages, seasonal campaign pages, and local SEO foundations — built and maintained by the same team managing the site long-term.
WordPress powers more membership sites and online course platforms than any other CMS — and for good reason. We build membership sites with gated content, user account management, recurring billing integration, and the editorial workflow stability that lets a small team publish without constant technical intervention. Compatible with MemberPress, LearnDash, Restrict Content Pro, and similar platforms.
For editorial teams, bloggers, and content businesses where organic traffic is the growth engine, we build WordPress architectures that support efficient crawling, topical authority, and publishing at scale — without the technical debt that slows most content sites down after two years of growth.
If your current site is slow, built on a page builder that's become unmaintainable, or running on a WordPress theme from 2017 that's held together with plugin fixes — we rebuild it. Full audit of what you have, migration plan, clean rebuild, and a handover into maintenance so the problem doesn't repeat itself in three years.
If you're an agency delivering WordPress development to clients and need a reliable build partner operating under your brand, WPOPS works as your white-label development team. We build to your brief, you deliver to your client. No WPOPS branding, no client-facing communication, no conflict of interest. Ongoing maintenance white-labelled under your brand from the same point of handover.
Who we work with
From solo operators to agencies and hospitality — builds that transition into care from launch day.
Small business
SMB
You need a site that looks professional, loads fast, and gets found on Google. You don't need to understand WordPress to use it after it's built. We handle the build, explain what we've done, and keep the site running on a care plan so you never have to call a developer every time a plugin update breaks something.
Hospitality
Local
Your website should be working harder than your OTA listings. We build hospitality sites structured for direct bookings — fast load times on mobile, local SEO foundations, and dedicated campaign pages for seasonal offers — then maintain them so they stay competitive year-round.
Commerce
Store
If you're launching a new store or rebuilding an existing one, the architecture decisions made at build time determine how the store performs for years. We build WooCommerce stores for conversion and for search — then maintain them so plugin updates don't take down your checkout at 11pm on a Friday.
Education
Course
You need a site that handles recurring billing, gated content, and an editorial workflow — without breaking every time WordPress releases an update. We build and maintain membership sites that run reliably in the background while you focus on the content and the community.
Partners
Agency
Need a WordPress development partner who delivers reliably under your brand and transitions clients into white-label maintenance? WPOPS handles the build and the long-term care, you handle the client relationship. No surprises, no scope creep, no client-facing WPOPS branding.
How we build
Most sites get a speed audit after launch. By then, the architectural decisions that cause slow load times are already baked in. We start every build with performance requirements — target PageSpeed score, LCP budget, acceptable page weight — and make decisions against those targets throughout the build. Our clients average 94 PageSpeed scores. That's not a coincidence.
A new site is the easiest point to implement SEO foundations correctly — clean permalink structure, proper heading hierarchy, schema markup, canonical tags, XML sitemap, robots.txt, and meta framework. We implement all of these before launch so you're not retrofitting SEO onto a site that wasn't built for it.
A WordPress site your team can't update confidently is a site that gets out of date. We build with Gutenberg or a maintainable page builder depending on editorial requirements, document the CMS for your team, and hand over a site that non-technical editors can update without breaking anything.
Every site we build moves into a WPOPS care plan at launch — plugin updates tested before they hit live, daily backups, security monitoring, and uptime alerts from day one. No gap between "built" and "maintained." The site is protected from the moment it goes live.
Related resources
WordPress development with maintenance built in from day one — fast, clean, and never handed over to a developer queue when something needs changing.