Meta Ads
Most Meta Ads agencies optimise the ad and ignore what happens after it. The landing page is slow, the message doesn't match the creative, and the developer is too busy to fix it before the campaign burns budget. WPOPS manages both — the campaign and the WordPress site it sends traffic to. When the ad goes live, the page is ready. When something needs updating mid-campaign, it happens the same day.
Reviewed by Manny, Founder of WPOPS
Same-day updates
Campaign and WordPress landing page managed together — so mid-campaign fixes ship the same day, not next sprint.
See real resultsWhat's included
Campaign setup, creative, audiences, optimisation, and landing page alignment — managed as one engagement.
Ad account setup or audit, campaign architecture, pixel installation and event configuration, audience targeting (custom audiences, lookalikes, interest and behavioural stacks), and creative structure — built around your specific goal, whether that's leads, bookings, product sales, or brand reach.
We write the headlines, primary text, and CTAs — and produce or direct the creative assets to match. Every ad is written to match the specific audience seeing it, not recycled across all campaigns. We flag when creative is fatiguing before performance drops, not after.
Your ad spend is only as effective as the page it sends traffic to. Message match — when the ad and the landing page say the same thing to the same person — is one of the most consistently overlooked conversion factors in paid media. Because WPOPS builds and maintains your WordPress site, we update landing pages, improve load speed, and fix conversion blockers without a separate briefing process or a development backlog.
Cold audiences for acquisition. Warm audiences for retargeting. Custom audiences from your email list, your site visitors, your video viewers. Lookalike audiences modelled on your best customers. We map the full funnel — awareness through conversion — so every dollar of budget has a clear purpose.
For WooCommerce stores, we set up dynamic product ads using your catalog feed — retargeting visitors who viewed products, cross-selling to existing customers, and prospecting with best-performing products. Product feed setup, catalog troubleshooting, and dynamic creative are all included.
Weekly performance checks. Budget pacing against targets. A/B testing of audiences, creative, and landing pages. We scale what's working and cut what isn't — with a documented reason each time, not just a change log.
Monthly reporting in plain language — spend, reach, clicks, cost-per-lead or cost-per-sale, and what we're doing next. No vanity metrics, no dashboards full of numbers that don't connect to revenue. You see what's working, what's not, and what changes in the next 30 days.
Who we work with
From solo operators to agencies and ecommerce — Meta Ads that include the WordPress page behind the click.
Small business
SMB
You have a budget, a product or service, and a WordPress site. You've either tried Meta Ads and found it confusing, or you know it works but don't have time to manage it. WPOPS runs the campaigns end to end — creative, targeting, optimisation, and the landing page — so you're not managing an ads person and a developer separately.
Commerce
Store
Product discovery and retargeting on Meta are two of the highest-ROI channels available to an ecommerce store. We handle catalog setup, dynamic product ads, abandoned cart retargeting, and upsell campaigns — alongside the WooCommerce site maintenance that keeps the store fast and the checkout working.
Hospitality
Local
Every booking that comes through an OTA costs you a commission. Direct bookings don't. Meta Ads targeted at your ideal guest — by geography, interest, and travel behaviour — push reservations directly to your booking engine, not through Booking.com or Expedia. We run seasonal campaigns, package promotions, and retargeting for guests who visited your site but didn't book, with landing pages built and maintained on your WordPress site.
Partners
Agency
If you're reselling paid media to clients and need reliable delivery under your own brand, WPOPS operates as your white-label ads team. We run the campaigns, you manage the client relationship. Reporting is available in your branding. No client-facing WPOPS mentions, no conflict of interest.
Post-click
The average Meta Ads campaign loses more budget to poor landing pages than to poor targeting. A page that loads in 5 seconds instead of 1.5 seconds loses up to 32% of visitors before they read a word. A page whose headline doesn't match the ad that sent the visitor there increases bounce rates by 50%+.
Because WPOPS manages your WordPress site maintenance, we fix these problems before they drain your budget — not after you've run three months of underperforming campaigns wondering why the ads "aren't working."
Related resources
Campaign management and landing page maintenance handled by the same team — no handoff, no backlog, no budget wasted waiting on a developer.