Landing Pages
A landing page has one job: turn a visitor into a lead, a booking, or a sale. Every element on the page — the headline, the speed, the CTA, the form — either helps that happen or gets in the way. WPOPS builds landing pages in WordPress that are fast, focused, and maintained as your campaigns evolve. We don't hand you a page and disappear. When your offer changes, your audience shifts, or your ads need a new angle, the page gets updated the same week — not when a developer finds time.
Reviewed by Manny, Founder of WPOPS
Same-week updates
When your offer or ads change, the landing page gets updated the same week — not when a developer finds time.
See real resultsWhat we build
Lead gen, paid campaign, launch, hospitality, WooCommerce, events, and membership sales pages — each built for one audience and one action.
For service businesses, consultants, and agencies capturing enquiries. One audience, one offer, one action — structured to remove every friction point between a visitor and a form submission. Headline, proof, offer, and CTA in the right order, written for the specific traffic source sending visitors to the page.
Dedicated pages for paid traffic — Meta Ads, Google Ads, or email campaigns. Sending paid traffic to your homepage is one of the most common and most expensive mistakes in digital marketing. A homepage serves everyone. A landing page serves the person who clicked a specific ad, with a specific message, looking for a specific thing. We build the page to match the ad — same audience, same language, same offer — so the click doesn't go to waste.
Announcement and pre-launch pages built to generate demand before you go live. Email capture, countdown mechanics, benefit-led copy, and social proof — structured to build a waiting list or secure early bookings before launch day.
OTA commissions eat directly into your margin on every booking. A dedicated direct booking landing page — targeting guests searching for your property or your destination — captures reservations at full margin. We build and maintain these on your WordPress site, aligned to your seasonal campaigns and Meta Ads, so direct bookings grow while OTA dependency shrinks.
High-converting product and category pages aren't just well-designed — they're fast, correctly structured for search, and built to move visitors from browse to checkout without friction. We build and optimise WooCommerce landing pages for product launches, seasonal promotions, and best-seller collections, alongside the maintenance that keeps them performing.
Simple, fast-loading pages with one action: register. No distractions, no navigation, no reason to leave without signing up. Built for any platform — Zoom, Luma, Eventbrite — with a WordPress landing page capturing the registration intent.
For course creators and membership site owners, the sales page is where revenue is won or lost. We build long-form sales pages that walk a visitor through the problem, the solution, the proof, and the offer — structured around conversion psychology, not just visual design.
Who we work with
From solo operators running paid ads to agencies and hospitality — landing pages maintained as campaigns evolve.
Paid traffic
SMB
You have a campaign running — or you're about to launch one — and your homepage isn't built to convert ad traffic. WPOPS builds the page your campaign needs, writes the copy, and keeps it updated as your offer evolves. No separate agency, no developer queue, no handoff.
Partners
Agency
If you're managing paid media for clients and need reliable white-label landing page delivery under your own brand, WPOPS works as your silent build and maintenance partner. We build to your brief, you deliver to your client. No WPOPS branding on any deliverable.
Hospitality
Local
Seasonal promotions, package deals, direct booking pushes — every campaign needs a dedicated page. We build and maintain landing pages for hospitality businesses running Meta Ads or email campaigns, aligned to your booking calendar and updated for each season without a separate briefing process.
Education
Course
Your sales page is doing more work than any other page on your site. We build long-form, conversion-focused sales pages for online courses and memberships — written, designed, and maintained on WordPress, with the technical performance that keeps the page loading fast even with video embeds, countdown timers, and payment integrations.
Commerce
Store
Product launches, flash sales, best-seller collections — every campaign deserves a page built specifically for it, not just a filtered category view. We build WooCommerce landing pages that work as conversion assets, not just navigation endpoints.
How we build
A landing page that loads in 3 seconds instead of 1 second loses up to 32% of visitors before they read a word. We build without bloated page builders, optimise images at build time, and configure caching so the page loads fast on first visit and every visit after. Our landing pages are built on the same WordPress stack we maintain — no separate platform, no performance tradeoffs.
Every page starts with the audience and the traffic source. Who is clicking the ad or opening the email? What did they just read or see? What do they need to believe to take action? We write the headline, subhead, body copy, and CTA to answer those three questions — in that order. The design follows the copy, not the other way around.
The single biggest conversion leak in paid campaigns is the gap between what the ad says and what the landing page says. If the ad promises "50% off this week only" and the page talks about the company history, the visitor leaves. We align ad creative and landing page copy as part of the same brief — which is easier when the same team is running both.
Most agencies build a landing page, launch the campaign, and move on. When the offer changes or the audience shifts, the page sits untouched for months while performance slowly degrades. Because WPOPS maintains your WordPress site, every landing page we build stays live and updated — copy refreshed, speed maintained, form connections checked — for as long as the campaign runs.
Related resources
One audience. One offer. One action. Built fast, written to convert, and maintained as long as your campaign runs.